Throughout the entire month of October, ABC, Freeform and Disney Channel will roll out a series of customized public service announcements (PSAs) with fan favorite stars that call on audiences to end negativity, celebrate their differences, support love and, ultimately, choose kindness. Carrie Underwood is among those serving as the primary ambassadors for the campaign, along with Ryan Seacrest. Carrie lends her new single “Love Wins,” as an anthem of solidarity throughout Disney|ABC’s month-long campaign.
A custom PSA featuring Carrie has debuted on the Disney Channel and across Radio Disney and Radio Disney Country’s social media platforms and YouTube channels. She recently received the Hero Award at the 2018 Radio Disney Music Awards recognizing her humanitarian efforts and support of a myriad of charities.
Stars across Disney|ABC Television, including Kelly Ripa (Live With Kelly and Ryan); Leighton Meester (Single Parents); Raven-Symone (Raven’s Home); and Janel Parrish (Pretty Little Liars: The Perfectionists), are rallying behind National Bullying Prevention Month and encouraging viewers to #ChooseKindness through personal testimonials and videos that reinforce the importance of being kind.
Source: Pulse of Radio